Jammu and Kashmir’s tourism industry has faced considerable challenges for a long time. Recent developments, however, mark a turning point in this narrative. LG’s announcement of a 300 percent yearly increase in foreign tourist arrivals underscores a significant transformation.
This growth, highlighted during the Jammu and Kashmir Tourism Development Conclave 2024, reflects the region’s resilient spirit and the Government’s concerted efforts to establish J&K as a global tourist hotspot. The surge in tourist numbers post-COVID-19 is not merely a result of eased restrictions but a testament to the effective policies and strategies implemented by the Government. The emphasis on creating a sustainable tourism model, fostering a conducive environment, and offering new experiences has paid dividends.
The role of the state and central Governments in revitalising J&K’s tourism sector is commendable. A pivotal moment in this transformation was the successful G-20 Working Group meeting in Srinagar last year. This event not only showcased Kashmir’s hospitality and natural beauty to the world but also dispelled lingering doubts about the region’s safety and stability.
The participants of the G-20 meeting became ambassadors for J&K, spreading the word about their positive experiences. This international endorsement has been instrumental in boosting both foreign and domestic tourist arrivals, giving a much-needed boost to the local economy. The impact of tourism extends beyon.