Saturday, July 6, 2024 Laos and China have signed a memorandum of understanding (MoU) to develop and promote tourism in Laos. The agreement was signed by Laos’ Ministry of Information, Culture and Tourism and Trip.com Group, a leading online travel agency based in Shanghai.
This collaboration aims to enhance tourism services and attract more Chinese tourists to Laos. Promotional Campaigns: Tourism Development: The agreement supports the Visit Laos Year 2024 initiative, aiming to increase tourist numbers and boost the local economy. In the first three months of 2024, Laos welcomed over 242,000 Chinese tourists, making China the third-largest source of foreign tourist arrivals.
Economic Impact: Future Goals: The MoU between Laos and China marks a significant step in promoting Lao tourism in the Chinese market, leveraging modern marketing strategies and improving tourism services..