Shoppers have descibed the iconic 327's as 'heaven on my feet', adding that they're stylish and comfortable 'right out the box'. When you're searching for trainers it's important to find a pair that are comfortable and practical, without compromising on style. Now one of the world's most famous sportswear manufacturers, New Balance , is offering up to 50% off in their summer sale.

Included in the major reductions are the classic New Balance 327 shoes , loved by athletes and ordinary joes alike. Previously £110, the iconic New Balance 327's are on sale for just £77, available in five trendy colours and designs. While you might find them on Amazon for around £98, or at Schuch for £100, the New Balance sale is where you'll find authentic 327s at the lowest price.

The New Balance 327s are a retro inspired sneaker that shed new light on the ‘70s. With their new contemporary look, they reshape bold and classic design elements loved by New Balance fans through the eras. Featuring the tied and tested wedge silhouette, the New Balance 327s are finished with the classic asymmetrically applied ‘N’ branding in the shade of your choice.

For a pair that's currently 30% off, choose from blue, sea salt, orange, chive or yellow. Installed with their classic EVA midsole cushioning, the New Balance 327s provide cushioned comfort as well as style. The specialist sole is so efficient that some shoppers have described wearing the shoes as like "walking on pillows".

Shoppers are raving ab.