For the past few years, we as a society have been reconciling with nepo babies . Short for nepotism baby, the term is largely self-explanatory: nepo babies are individuals whose family connections have afforded them the kind of head start in life, careers and social standing that leaves the rest of us in the dust. Lila Moss has inherited the looks of her mum, Kate Moss, as well as her designer wardrobe.
Credit: Getty Images Celebrity nepo babies tend to get the most attention. Sometimes, these aspiring actors, musicians and models actually possess a duplicate set of skills to their parents (think preternaturally talented darlings like Sofia Coppola, Laura Dern and Miley Cyrus). Having already won the genetic and social lottery, their innate abilities are further fostered in environments of endless opportunities.
Yet for every precocious Coppola, there’s a Brooklyn Beckham or Chet Hanks who never come close to matching their parents’ talent and charisma. Outside of Hollywood, the most common, and arguably dangerous, subspecies of nepo babies are regular rich kids whose parents’ success guarantees them entry into the top schools, ushers them into plum jobs and grants them memberships of clubs you’ve never heard of while they’re still in utero. You might not recognise their surnames , but they’ll probably be your boss at some point.
Mostly, I have made peace with these injustices. The world is unfair. There will always be people whose parents’ names are blue on Wik.