Narendra Kumar Ahmed’s bio on Instagram reads ‘Story Tailor’. Whether it is a new label he launches or a fashion show he is part of, the celebrated couturier always has a story which takes centre stage. More than two decades ago, he aided fashion designer Anita Dongre in launching her label AND with the idea of catering to young woman getting into the workspace.
But a lot of time has passed since then and that woman has evolved, he believes. Hence, his new label — Tamiska by Narendra Kumar. “Tamiska brings a sensibility of a global traveller with an Indian fit — easy to wear and trendy.
The idea is to bring global aesthetics to the Indian woman,” says the designer. New store in Parel, Mumbai| Photo Credit:Special Arrangement At their newly-opened store in Parel, Mumbai, the racks display tops and knee-length tunics, dresses, bottoms, and jumpsuits in red, pink, green, blue, brown and more. “What is the first thing you notice in an outfit?” he asks, to which I respond, “colour” adding that my favourite shade is green.
Nari, as he is fondly called, proceeds to point out various prints they have in the hue. The idea behind having different prints in one colour as opposed to different colours in one print, he rationales, is that the eye is attracted to the colour before it rests on the print. With prices starting from ₹1,699 onwards, the outfits are available in fabrics such as rayon mixed with nylon and polyester as well as tensile.
What Nari has brought .