M&S rolls out new bread rules to 60 more stores after 'successful trial'

Marks and Spencer has introduced a popular new scheme to 60 further stores after finding it was successful elsewhere. M&S , which operates stores across Birmingham , has introduced a new popular food waste initiative to even more stores across the country. The scheme sees bread - which is freshly baked in stores daily - turned into frozen garlic bread if unsold at the end of the day.

M&S fills the unsold items with garlic butter and freezes them and shoppers can get Garlic Baguette or Boule, San Francisco Sourdough Garlic Bread or West Country Cheddar and Red Leicester Garlic Cob. The price of the loaves ranges from £1 to £3. M&S says the scheme extends the life of the unsold bread by an additional 40 days.

Andrew Clappen, Technical Director at M&S Food, said: "When we launched this scheme back in 2020, we had no idea how popular it would become. READ MORE UK tourists in Spain losing £20 'on spot' and warned to 'walk away' "We’ve had such a fantastic reaction from customers the more stores we’ve launched in. Our delicious loaves, baked in-store daily, really are too good to waste and to be able to repurpose them by offering customers a fantastic product that doesn’t compromise on quality while tackling food waste is what M&S is all about.

" Catherine David, Director of Behaviour Change and Business Programmes, WRAP, added: "It’s great to see a simple and effective idea grow in this way and become a big hit with shoppers. It can easily become surplus at the end of tr.