Rise in sales of ranges in six to 10 suggests retailer has been successful in appealing to younger demographic.
Rise in sales of ranges in six to 10 suggests retailer has been successful in appealing to younger demographicMarks & Spencer is increasing its stocks of smaller sizes in womenswear after a surge in demand left gaps on shelves.Stuart Machin, the chief executive of the high street stalwart, said that three years ago about a fifth (21%) of the items sold from its main seasonal collection were size six to 10 and that had now risen to 35% as its “fashion and style ranges [were] resonating with a different customer group”. Continue reading...
Rise in sales of ranges in six to 10 suggests retailer has been successful in appealing to younger demographic.