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Read our privacy notice . Hello, Moto. We can bet good money that your inner voice read the iconic Noughties slogan in the very same, vaguely European and slightly robotic accent as the original Motorola adverts.

After all, it wasn’t too long ago that Motorola’s flip phones were the must-have accessory among the fashion-conscious and celebrity elite. Paraded by stars including Paris Hilton and Kim Kardashian back in the day, bright pink Motorola Razrs were often seen clipped to the front pocket of a pair of skin-tight, low-waisted True Religion jeans or hanging from a pair of scandalous knee-high boots. They were a must-have accessory which provided instant access to selfies, texting and Myspace.

20 years later, the digital landscape may look vastly different, but Motorola has learned to adapt. While many individuals have been reverting to old-school block and flip phones in an effort to digitally detox, others are seeking vintage-inspired and aesthetically beautiful tech with a modern edge. This is where the Razr 50 Ultra comes in.

Designed to be equal parts technical powerhouse and fashion accessory, it’s being marketed as a phone for the contemporary content creator, business owner and young pro.