Audience figures for tonight's Euros final could top the 1966 World Cup (Image: BBC) Starmer gives answer on bank holiday if England win Euros More than 30m football fans are expected to watch tonight's Euros final, rivalling the huge audiences for the 1966 World Cup victory, and Diana’s wedding. One well-placed insider told the Sunday Express exclusively: “Any figure won’t, of course, fully capture the many millions watching in pubs etc (up to 10 per cent) but anything around 30m (combined of BBC and ITV) is historic and would put this into the all-time top 10 (including the1966 World Cup and the Charles & Diana wedding).” The top five watched shows are the 1966 World Cup final (32.
3m), Diana’s funeral (32.1m), Royal Family doc - 1969 (30.6m), Euro final Italy v England – (29.
8m), and the Apollo 13 splashdown (28.6m). Other sources are more bullish about the top-line figure, suggesting “even the King has indicated he will be watching”.
Said the source: “Just under 30m watched the final against Italy. That was in Covid times, which must have hit the figures. “I think we’ll be surprised.
I’m going for 50m, including streaming figures.” It’s a payday for ITV regardless of the result. Industry sources say a 30-second ad on the commercial broadcaster during the match is costing advertisers £500,000.
'Even the King has indicated he will be watching' ITV's punditry and presenting team for the Euros (Image: ITV) Both ITV and BBC have live coverage of the.