The sporting and fashion worlds are increasingly coming together. This is seen in how designer brands are taking on athletes as their ambassadors. Famous faces from the sporting arena are appearing front and centre in different campaigns.
In February, Louis Vuitton announced that basketball superstar Victor Wembanyama is joining its roster of celebrity endorsers. A rising star on the international sports scene, the young athlete began his basketball career in his hometown of Nanterre in France, before rising in the regional ranks and playing his first match for the French National Team in 2022. Within his first season, he swept the board, winning titles including “Most Valuable Player”, “Best Young Player Of The Year”, “Leading Scorer” and “Leading Shot Blocker”.
Wembanyama was later selected number one overall in the 2023 NBA Draft by the San Antonio Spurs. Aurelien Giraud rocks the denim on denim look. Photo: Dior For Dior, it skater Aurelien Giraud that has the potential to catch all eyes.
The fashion house snapped him up as ambassador in February. Hailing from Lyon, he is one of France’s top skateboard hopes at this year’s Olympics. He reportedly first tried the sport at age four.
It was only the year after that his father bought him his first board, and the Frenchman has been skateboarding ever since. His first career breakthrough came in 2015, when he won the Street League Skateboarding Tampa Am contest in Florida as a 17-year-old – one of the most.