The Maldives Marketing and PR Corporation (MMPRC/ Visit Maldives) has outlined a comprehensive vision for destination marketing in the Chinese market. This outline was shared by Deputy Managing Director of MMPRC, Mr Zihuny Rasheed, during his opening remarks and destination presentation at the ‘Maldives Media Meet’ held on the sidelines of ITB China 2024, The opening remarks at the press conference highlighted that being awarded the title of Indian Ocean's Leading Green Destination by the World Travel Awards for the first time is an immense honour. The increasing global demand for sustainable travel underscored Visit Maldives’ commitment to leading the way in promoting eco-conscious tourism initiatives.
The presentation spotlighted several key targets, including the national annual arrivals target of 2 million tourists, and the significant impact Chinese tourists have had on our recent arrival figures. To further cultivate this vital market, the presentation emphasised the importance of improved connectivity. New direct flights from key Chinese provinces like Fujian and Beijing had recently been launched, making travel to the Maldives more convenient than ever for Chinese visitors.
This focus on accessibility extends to cultural exchange, as evidenced by our recent collaboration with the Fujian Provincial Delegation. Further underscoring the importance of partnerships and positive alliances to MMPRC, the presentation highlighted significant efforts by industry leaders a.