Michael Kors, a luxury fashion brand owned by , has partnered with to introduce Shopping Muse, an AI-powered shopping assistant developed by Dynamic Yield, a Mastercard company. With the partnership, Michael Kors becomes the first retailer to offer Shopping Muse and its advanced generative AI capabilities to consumers on its US website. The gold standard of business intelligence.
Shopping Muse replicates the in-person shopping experience online by interpreting customers’ natural language to provide personalised product suggestions. This will help consumers quickly find the perfect look that matches their inquiry as well as their demonstrated behaviour and preferences. This boosts shopper satisfaction and revenue, with early tests indicating that Shopping Muse could deliver a 15 to 20% higher conversion rate compared to standard search functions.
Dynamic Yield CEO Ori Bauer said: “As a trailblazer in ready-to-wear fashion, Michael Kors is a perfect example of how to put our ready-to-use technology to use. Shopping Muse is helping translate the signature Michael Kors service to the digital world, delivering a satisfying shopping experience as singular and impactful as the brand’s aesthetic.” Access the most comprehensive Company Profiles on the market, powered by GlobalData.
Save hours of research. Gain competitive edge. Your download email will arrive shortly We are confident about the unique quality of our Company Profiles.
However, we want you to make the most benefi.