July 14, (THEWILL) – The representatives of MediaReach OMD, Nigeria, Abolaji Ayodeji Quadri, and Ngozi Uwafili have made one of the best six media shortlists in the 2024 Cannes Lions Competition, held in France between June 17 and 21, marking the second time the agency made the shortlist representing the region. Cannes Lions is a prestigious global advertising and communications event featuring insights from thought leaders, innovative ideas, and inspiration. The Young Lions competition within the festival highlights and celebrates emerging creative talents and leaders in advertising and marketing.
Quadri and Ngozi described their journey to represent West Africa as intense. They began with an internal mock competition where young talents within their company pitched solutions to various global challenges. This was followed by the national leg, where they competed with contemporaries in their local markets and emerged as winners.
Representing the region at the global level, they were shortlisted among the top six best works from 30 competing countries. The duo of Ngozi and Quadri who are part of OMD Nigeria’s media planning and strategy team, attributed their success to the company’s culture of human capital development. MediaReach emphasizes staff learning and development, kicking off the year with programmes like the OMD Academy and Digital Marketing Bootcamps.
The duo added that they were also guided by mentors during the national competition, who were former Young L.