, /PRNewswire/ -- Mediaprobe, a next gen media measurement company, has partnered with Bauer Media Audio Portugal | Bauer Media Group in measuring and quantifying the emotional impact generated by one of their concerts - 45 in the night, Radio Comercial anniversary concert in . Bauer Media Group is part of a selected group of companies piloting Mediaprobe's solution to measure the emotional impact generated in live events by capturing the real-time emotional responses of the participants. The findings are exceptional: watching this concert was equivalent to the experience of 12 rides on a rollercoaster and was more exciting than watching National Soccer team playing in the last FIFA World Cup with 4 moments registering an average Emotional Impact above 1000 EIS points (Emotional Impact Score), surpassing all Mediaprobe's benchmarks for both live events and television.
The concert was a first when it comes to the type of events measured by Mediaprobe, who has been working with NBC on BravoCon 2023, FC Porto on soccer matches (live on stadium vs live on TV), or even CNN Portugal, measuring their conferences. For live events organizers or broadcasters, or even for sponsors, and in the words of , the Programming Director of Rádio Comercial, "this Mediaprobe study is an incredible innovation that gives us tangible values of the emotional impact of the experience on viewers. This opens up countless new opportunities for us, not only to better understand how our shows impact the p.