Beauty buffs are flocking to purchase a popular mascara that promises the effect of 'false lashes'. The , hailed by many as a 'holy grail' product, pledges to 'volumise and lengthen' eyelashes. Luckily it's as easy as ever to get your hands on this viral product.

Makeup enthusiasts can grab the mascara on , down from its original price of £12.99. It's also available at for £10.

39 and for £9.59. Perfect for both day and night use, the features a buildable formula for achieving voluminous and lengthy lashes, enriched with bamboo extract to ensure vibrant colour without the risk of flaking.

With a lightweight formula, it's applied using a flexible flex tower brush that ensures 'each lash is reached', providing full coverage while defining and curling. For best results, Maybelline recommends using an eyelash curler and primer before applying the mascara from root to tip in a zig-zag motion, reports . If you fancy changing your look up, Maybelline also offer the popular in three bold colours.

Choose from , pink air, or very black and dress your eyes up or down for fancy festivals or classic dinner dates. So far, over 40,000 Amazon customers have left reviews for the mascara, resulting in an average score of 4.3 out of five.

For many makeup aficionados, has become a staple in their daily makeup routine. One satisfied shopper was quoted as saying: "I've finally found my holy grail mascara! This product has become my go-to for achieving that perfect lash look every time. Not only .