executives believe it’s not just the volume of subscribers enhancing their business, but the streamer’s “ambitious” storytelling. Mariano Cesar, senior vp of general entertainment content & programming strategy for and U.S.
Hispanics at Max parent Warner Bros. Discovery, dived into the company’s business model during his keynote session at the market and networking event in Toledo, , on Thursday. Max only launched in Latin America and the Caribbean in February this year.
Cesar spoke about the streamer’s “recipe” for success going forward – and notably, came to the conclusion there isn’t one. But Max’s mission is to keep “fighting for relevance.” Cesar then expanded on what he meant.
“Talking about stories that mean something for people now...
How can we tell stories that are meaningful for the audience? [We don’t want] to go unnoticed. But there’s no single recipe. We have become learning machines that learn from the data we receive.
Thousands of hours exposed to millions of viewers. So we learn, thanks to the data, how people behave when they watch our content.” Cesar touched on wanting to give a voice to underrepresented groups, especially in , with their reality content.
When the launch of Max in Latin America was announced, the service highlighted Mexican comedy , as well as sports series , to their users. However, it’s one genre in particular that Cesar can’t deny is ever-popular. “We are not ashamed of the word soap opera, that we.