To support Alcedo Care’s future growth, its Lancaster-based marketing team has been strengthened with a trio of appointments; Andrew Cara as Graphic Design Manager, plus Regina Copado and Jialin Zhou as Digital Marketing Managers. Andrew, from Southport, worked at Design Production & Installation for almost 20 years specialising in events, exhibitions and signage before joining Alcedo. In his new role, he is responsible for ensuring all brand assets are created the highest quality, both physical and digital, as well as creating a library of photography and videography of both clients and staff.
Advertisement Advertisement Sign up to our daily newsletter Did you know with an ad-lite subscription to Lancaster Guardian, you get 70% fewer ads while viewing the news that matters to you. In the next 12 months, Andrew hopes to further his videography skills to a professional standard, keep up-to-date on latest graphic design trends and continue to learn new techniques and software, with a view to implementing these within all future Alcedo marketing campaigns. Andy says: “I was attracted to Alcedo Care as I really admire and respect the company.
They have ethos where ‘everybody matters’ and that is something I have not experienced in my career before.” Regina has worked in digital marketing with companies across the globe. At Alcedo she will be tasked with developing and implementing marketing strategies for the Group, ensuring brand values reach as many people as possible.