The new store welcomed customers from 9am on Thursday, May 23, with a special ribbon cutting ceremony to mark the moment. Krispy Kreme describes itself as “one of the most beloved and well-known sweet treat brands in the world”. Founded in North Carolina, USA, in 1937, Krispy Kreme in Dorset has so far only been available from small kiosk selling points in supermarkets.
Gift tote bags were also handed out to the first 12 customers. The bags included a pair of headphones, a badge, and a mug along with other goodies from the franchise. Adam Hoskin from Bournemouth was the proud winner of the year's supply of doughnuts after queuing up for the store since 5.
30am. He said: “I couldn't sleep. So I realised I may as well be waiting here as opposed to waiting in my house.
“I’m really excited for the store, I especially like their vegan doughnuts, they’re my favourite. It’s good that they are branching out and doing those flavours.” Meanwhile, Bournemouth University students Jack and Ben had been queuing since 7am.
Jack added: “I’m looking forward to seeing what kind of doughnuts they have to offer, I love the Krispy Kreme dough they use.” Andrew and Ollie had been queuing since 8am for a taste of their ‘favourite’ doughnut. Ollie added: “I can’t believe someone has been queuing since 5.
30am, good on them. “I’m just excited to get free doughnuts, everyone loves a doughnut.” Vicky, 39 from Bournemouth, was also in the queue for the opening, she said.