Thursday, May 30, 2024 The Maldives Marketing and Public Relations Corporation (MMPRC), in partnership with 45 travel and tourism firms and 100 representatives, is excited to highlight the charm of the Sunny Side of Life at ITB China 2024. As the ‘Official Partner Destination’ of this esteemed event held from May 27th to 29th at the Shanghai World Expo Exhibition & Convention Center, Republic of China, the Maldives is set to shine. ITB China stands as a premier trade show focusing on the Chinese Travel Market.

It brings together top buyers from Greater China and Chinese industry professionals worldwide, offering networking opportunities and a cutting-edge matchmaking system to maximize business prospects. MMPRC’s role as the Official Destination Partner of ITB China 2024 aims to bolster the Maldives’ presence in the Chinese travel sector, fostering trade connections, media outreach, and tourism growth. At ITB China 2024, the Maldives pavilion is curated to showcase its rich heritage and vibrant allure, providing a glimpse into the unique experiences awaiting travelers.

Attendees can engage in productive meetings with key representatives from the Maldivian tourism sector, indulge in cultural performances, savor local delicacies, and participate in media interviews, all aimed at furthering the Maldives’ footprint in the Chinese travel industry. In addition to the main event, Visit Maldives is organizing various activities alongside ITB China 2024, including the “Mal.