Thursday, June 20, 2024 In the middle of May, Consorzio Tutela Lugana DOC concluded its ‘Destination Lugana’ US tour, getting associated with wine wholesale buyers and press in Dallas, Houston, New York City, and Miami. The tour involved around 200 buyers and journalists, taking part personally, while a hundred of thousands of audiences was exposed to the campaign. Cheers to attendees talking about their experiences in social media.

Attendees knew about the adaptability of Lugana wines with the help of food pairings and guided tastings that highlighted diverse expressions of the Turbiana grape and the distinguishing qualities of this unheard-of wine region. ‘Destination Lugana,’ the name of the tour, shows a dual implication of Lugana as a beautiful wine destination in Italy and the US as a destination for Lugana. As few Lugana wines have by now got distribution in the United States, this tour highlighted the producers as well who are yet to create a presence in the market for US.

Due to strong attendance by wholesale buyers, many producers created interest and new distribution opportunities. This tour threw light on the respected speakers re;lated to the wine industry from each city like in New York City on the Ci Siamo terrace, Wanda Mann, wine writer and presenter, introduced the Lugana Consorzio and its wines to the local businesses and press..