Love Island viewers have 'rumbled' Joey Essex already after he talked of his game plan on Tuesday night. The former TOWIE star shocked Islanders and viewers on Monday night, as he was announced as the first bombshell of the new series. The dating series returned to screens on Monday, with a brand new line-up introduced by host Maya Jama .
But just as all the couples were confirmed, a spanner was thrown into the works when Maya confirmed a bombshell had arrived. Seeing Joey walk into the villa, viewers were left stunned over the reality TV star's latest venture, unsure of his reasons for doing the series. Some called it an "unfair" move putting a celebrity into a non-celebrity series, as others were well and truly ready to see the twist unfold.
In the latest episode, Joey was asked about his reasons for joining the villa having featured in other dating shows in the past. Asked by some of the Islanders what his "game plan" was after his debut, Joey told them: "My game plan is just to get to know everyone really, I want to get to know all the girls on a personal level and who I vibe with most." On entering the show, he claimed he was "looking for a wife".
As viewers watched his debut unfold, some viewers believed they'd figured out his real reasons for taking part in the series. Some fans were convinced he wasn't actually "looking for love", and was simply trying to complete his reality TV CV, as others believed it was for the paycheck. Taking to X, one fan said: "Joey Essex is .