I knew her range, Trinny London, was very successful, and that she had an incredible online following of women who adore her, but I didn’t really know why. Then 15 minutes into lunch, I found myself having a deep and meaningful heart to heart with her and realised I was fully under her spell. Watching her interact with customers in Brown Thomas enlightened me further to her appeal.
She is profoundly honest, just as she was on TV. Now, though, there’s a warmth and empathy, and her genuine care for the women who queued to speak to her was obvious. When I asked her why she chose to enter the beauty space rather than fashion, where most people would have expected her to go, her answer represented that care.
Clothing has an edge, and it sometimes betrays you. Sometimes the jeans don’t fit, or the dress doesn’t suit, but beauty products are for everyone. This ethos is at the root of my love of beauty too.
I’ve seen the transformative powers of a product — the joy a red lip can bring, or the pep in someone’s step after they have their make-up done. Now that I’m in my 40s, though, it’s interesting to see myself being erased from a lot of beauty content, despite the fact that women my age and much older are still vibrant and passionate and, frankly, have money to spend. Trinny London is speaking directly to us.
Of course, the brand is not the only one making beautiful products for women beyond their 40s — here are some of my faves: (£39 via ) — Sun protection is.