Saturday, June 8, 2024 Los Angeles Tourism proudly unveils the ‘Now Playing’ campaign, investing $1 million to attract nearby visitors to enjoy events and vibrant evening stays in the City of Angels. “With everything that’s new and ‘Now Playing’ in our City of Angels—including world-class entertainment, sports, arts & culture, and culinary offerings—there are endless experiences for visitors and locals alike. LA Tourism’s newest campaign invites Angelenos and our neighbors across the region to explore and rediscover what makes LA such a unique and dynamic place to live, work, and play,” said Adam Burke, President & CEO, Los Angeles Tourism.
Capitalizing on the multitude of events throughout Los Angeles, the campaign introduces fresh creative content and a range of new assets featured across out-of-home placements, social media platforms, ticketing websites, display/video ads, radio broadcasts, and online search engines. The campaign targets visitors from within Los Angeles and short-haul markets such as San Francisco, San Diego, Sacramento, Fresno, Santa Barbara, Palm Springs, Las Vegas, and Phoenix. “Based on annual survey data of U.
S. travelers, more than half of LA’s top domestic feeder markets are within driving distance,” said Bill Karz, Senior Vice President, Brand & Digital Marketing, Los Angeles Tourism. “With LA set to host hundreds of sporting events, concerts, and festivals this summer, it’s the perfect time to launch this campaign and.