L’Oreal says it is working with start-ups and research institutions to bioprint skin that can actually “feel.” L’Oreal PARIS, France — French beauty and cosmetics giant is working on a form of synthetically produced skin that it says will one day be able to “feel” like we do. At the Viva Technology conference in Paris last week, L’Oreal showed off demonstrations of “bioprinting,” technology that can 3D print humanlike skin, in action.
The firm has been using this tech for several years to test new makeups on synthetic skin in its lab rather than animals. L’Oreal says it ceased testing its products on animals back in 1989, long before it was required by regulation. Guive Balooch, head of L’Oreal’s tech incubator, describes bioprinting as the “ability to use 3D printing with biology to reconstruct skin in personalized ways adjusting for a fully inclusive set of actual reconstructed skin.
” “This is going to be a revolution, too. We’re doing it internally but also working with external partners as well,” Balooch told CNBC at the firm’s booth at VivaTech. This skin technology enables L’Oreal to mimic the diversity of real, human skin, including conditions such as eczema and acne, as well as the ability to tan and heal from injury, L’Oreal said in a statement last week.
L’Oréal isn’t just stopping there, though. The company said it’s also working with startups and research institutions to further develop its bioprinting technology t.