L’Oréal Paris South Africa has revealed a new campaign partnership with South African rugby icons Faf de Klerk and Cheslin Kolbe. De Klerk, Kolbe, three campaigns Markedly, de Klerk will be featured in the L’Oréal Paris Elvive and Men Expert campaigns. Kolbe will spearhead the L’Oréal Paris Men Expert campaign, as reported by Bizcommunity .
Ayanda Mackay, brand business lead for L’Oréal Paris Southern Africa, stated that they are very proud about this collaboration. She said that De Klerk’s and Kolbe’s dedication, passion, and authenticity fit well with the essence of their brand. De Klerk is known for his flowing blonde hair and his cheeky display of underwear.
Last month, he launched his own swimwear line Faffies , sporting his signature SA national flag briefs. The swimwear brand features swimming briefs with the national flag print and ones with the Springbok emblem on them. It currently caters to men and young boys.
What the Springboks had to say about this Faf de Klerk said that the ‘opportunity to partner with a brand like L’Oréal Paris, a brand synonymous with excellence, is truly an honour’. He added that the brand resonates with his commitment to looking and feeling his best, whether on the rugby field or not. Kolbe echoed De Klerk’s sentiment saying that, ‘partnering with L’Oréal Paris Men Expert is an incredible opportunity to inspire men to invest more time into their appearance and well-being.
This campaign is about empowering.