Subscribe to our FREE Newsletter , or Telegram and WhatsApp channels for the latest stories and updates. L’Oréal Paris introduces its latest innovation: the L’Oréal Paris Voluminous Panorama Waterproof Mascara, inviting everyone to see the world in panorama. Held at the Aurum Theatre at The Exchange TRX, the event celebrated empowerment and cinematic beauty with an exclusive screening of ‘Divertimento’, emphasizing L’Oréal Paris’s commitment to women’s empowerment and celebrating individual worth.
Emulating the immaculate sophistication and Parisian beauty of L’Oréal Paris, this revolutionary mascara widens the eyes by 1.4 times, promising clump-free, flake-resistant, and smudge-resistant wear for up to 24 hours. The Voluminous Panorama Waterproof Mascara invites wearers to let their cinematic eyes tell their story, mirroring the transformative perspective that panorama brings.
The launch event captivated attendees with immersive engagements, including an opulent red carpet walk and exclusive product trials, allowing guests to indulge in the allure of cinematic beauty while experiencing the transformative power of panorama. In partnership with Alliance Française de Kuala Lumpur (AFKL), L’Oréal Paris also brought the enriching experience of French cinema to Malaysia, fostering a meaningful and impactful collaboration. This long-standing partnership highlights shared values of celebrating artistic excellence, cinematic glamour, and women’s empowe.