Daniel Craig has a fringe. It’s thick, sweeping and sculptural, plunging down the side of his forehead like an Alpine mountain face. The fringe frames a pair of yellow-tinted glasses sat on his broad nose, and below that is a patterned jumper knitted with a truly heroic range of colours.
Craig stares at the camera and purses his lips. The overall vibe is of a geography teacher on acid. This wonderful photo is part of a recent ad campaign , shot by David Sims, that the actor has done for Loewe’s autumn/winter collection.
The fringe returns in the other photos, where Craig wears more of Jonathan Anderson ’s technicolour garments. In one shot, the 56-year-old scrunches his face up like he’s appreciating a particularly gnarly heavy metal riff. The campaign has delighted the internet.
Various theories have Craig looking like “a hacker working for Hans Gruber” from Die Hard ; like he’s “starring in a biopic on Jürgen Klopp ’s student protest years”; or like he’s “playing [a] special unannounced set of soul, disco, and Balearic at a small invite-only forest festival”. It’s not the first time Craig’s commercial work has delighted the internet – mostly, because of how different it is to his beefy, steely take on James Bond . Last November, he appeared in a video showing off his favourite Omega watches, in which he was dressed in an all-blue suit-and-tie ensemble with gold-rimmed, oval-shaped glasses.
This vibe – uptight but conservatively stylish �.