Lincoln’s Range of Products

Principal: Lincoln Fitzroy-GordonEmail Address:gordonlincoln@ymail.comTelephone Number(s):(876) 369-2479, (876) 312-2446A history of the companyLincoln Gordon and Sons is a family-owned food processing business in Summerfield, Clarendon, Jamaica, operating under the brand name Lincoln’s since 2011. The business was inspired by the need for a complementary sauce for dishes served at a jerk pit. Encouraged by the success of its sauce at the Denbigh Agricultural Show, the company now offers over 30 unique products, including sauces, seasonings, porridges, oils, flours, and herbal teas like soursop tea and green plantain porridge powder. Signature items include turmeric ketchup and ginger-beet ketchup, all made from locally grown produce by Jamaican farmers. Lincoln Gordon and Sons is committed to delivering natural and great-tasting products that reflect Jamaica’s culture and authentic flavours.All equipment and machinery used in production are designed and built by Lincoln Gordon, a mechanical engineer and the company’s founder. Their products are available in health food shops, pharmacies, supermarkets and wholesale stores.The range of new productsGolden Herb Hydrate (Turmeric Juice), Hot and Spicy Jerk Seasoning, Roasted and Turmeric Blend Pepper Sauce, Turmeric Blend Coconut Oil, Ginger Beet Ketchup, Guava Leaf TeaWhere the ingredients are sourcedIngredients used are sourced from local farmers in the vicinity.Where the products are currently being soldOur products are currently being sold in gift shops, health food stores, jerk centres/restaurants and supermarkets.The story behind the packaging for the productsThe inspiration for packaging at Lincoln Gordon and Sons came from the need to present the award-winning multi-purpose sauce, initially created to complement dishes at their jerk pit, in a way that reflects the authentic flavours and culture of Jamaica, while also being practical for distribution to health food stores, pharmacies, supermarkets and wholesale stores.We made these products to provide natural and great-tasting options that complement Jamaican dishes, celebrate the authentic flavours and culture of Jamaica, and support local agriculture by using locally grown produce.Our first breakthrough cameAfter their participation in the Denbigh Agricultural Show, which served as a catalyst for their recognition and success, leading to the creation of their first of many accolades, such as the “National Bakery Bold Ones Champion of Manufacturing” and the “National Commercial Bank Nation Builder Innovation Award”.The products became available to the public inAugust 2011.Our core customers arePeople who are looking for authentic Jamaican products, healthy alternatives and natural products.The response to the products has beenTremendous! Our customers appreciate the alternative options to the conventional products.Our products are successful becauseNot only are they are authentically Jamaican but they are also gluten-free and natural, lacking any MSG. We strongly believe in utilising local produce to build not only Jamaica but also Jamaicans.We plan to grow the business to becomeA nationally recognised brand known for its diverse range of high quality, locally sourced products that celebrate Jamaican flavours and traditions while contributing to the growth and sustainability of local agriculture and the economy.The major challenge isCommercial transportation issues in efficiently distributing the products from the factory to various distribution points, which can lead to delays, increased costs and potentially affect customer satisfaction.This issue remainsTransportation problems can directly affect the raw material inventory by delaying the arrival of supplies from local farmers or other suppliers, potentially causing disruptions in production schedules and leading to shortages.If I knew then what I know nowConstructing an effective business plan would be on the top of my agenda, as this would would help to set clear goals and to wisely use resources, making it easier to overcome challenges and seize opportunities for growth. Additionally, having a solid plan can attract investors who see the company’s potential and strategic vision.Jamaicans should support my products becauseWe provide locally sourced, authentic products, boosting the local economy and preserving Jamaican culinary traditions. By choosing Lincoln’s, consumers invest in home-grown businesses, enjoying natural, flavourful options while contributing to community growth.