Seven-time Formula 1 World Champion, trailblazer, and style icon, Lewis Hamilton, has been named the Dior Ambassador for Men’s Fashion. A passionate and dynamic figure, Hamilton embodies the boldness and singularity of Dior allure, a modernity with a timeless signature, continually reinterpreted by Kim Jones, from season to season. Photo Credit: Courtesy of Dior In an exciting move that further celebrates self-accomplishment and pushing one’s limits, the House of Dior is thrilled to announce that Lewis Hamilton will also be a guest designer alongside Artistic Director Kim Jones.
Together, they have devised a lifestyle capsule inspired by Hamilton’s powerful, exhilarating universe. This collaboration represents a symbiosis of couture and practicality, combining outdoor culture with the demands of luxury and functionality with virtuosity. The collection will be available in boutiques and on Dior.
com from October 17, 2024. The new lifestyle capsule, guest-designed by Lewis Hamilton, is a testament to the harmonious fusion of diverse inspirations and meticulous craftsmanship. Kim Jones expresses, “We share a love of nature, a desire to celebrate Africa, and an interest in the artisanal processes and techniques that unite craftspeople in Africa with the savoir-faire of the Dior ateliers.
Added to that, this collection also reflects Lewis’ sporting side, his virtuosity, and our functionality. All in all, the way things came together happened very organically – and enjoy.