is joining forces with New York-based designer Clarence Ruth for a in collaboration with the Mercedes-AMG Petronas Formula One team. Through the , Ruth shared his interpretation of the classic Tommy Hilfiger infused with the world of F1. Mercedes-AMG drivers and George Russell, who star in the collection’s campaign, will officially launch the line over the weekend (July 21-23) at the Barcelona Grand Prix, but it’s available to starting Thursday, June 20.
The brand released campaign photos of the collection, which includes a color-blocked red, white and blue , embroidered chino pants, with the drivers’ numbers on them, a inspired by an F1 car dashboard and more. All pieces of the collaboration have Tommy Hilfiger, Mercedes-AMG F1 team and Ruth’s label Cotte D’Armes logos. “In recent years, it’s been incredibly exciting to witness the worlds of and fashion becoming increasingly intertwined,” the designer said in a release.
“By bringing these realms together, we aim to redefine the relationship between speed and style.” Ruth began working with Tommy Hilfiger after winning the brand’s New Legacy Challenge in 2022, which was created through a partnership between Tommy Hilfiger’s People’s Place Program and Harlem’s Fashion Row. The challenge was “created to support emerging Black, Indigenous and People of Color designers on a global scale,” according to a release.
“Designing this collection challenged me to step outside my comfort zone and think mo.