No doubt, any country can lower its poverty rate by utilising direct selling, a retail channel that is utilised by both smaller, entrepreneurial businesses and major worldwide brands to market goods and services to consumers. Direct selling is a legitimate form of marketing that has been used for centuries. Simply put, it is a kind of marketing in which a manufacturer or corporation sells its goods directly to customers without the need to construct or hire stores, supermarkets, shopping centers, or pay for advertisement.
These goods are sent straight from the manufacturer to the customer at home, online, or by other channels. According to a report by the World Federation of Direct Selling Associations, more than 120 million people in around the world are engaged in direct selling, and the industry as a whole is valued at around $186 billion, suggesting that there are more opportunities than most people realize. Unlike the traditional retail selling model that requires a person to have enormous capital to setup a shop, stock the shop with products, pay for advertisement, and logistics, the CEO of the Newmark Group, Gilbert Manirakiza, who serves as an advisor to QNET for the Africa region, told LEADERSHIP Weekend at a QNET-hosted press conference in Malaysia, that the direct selling model eliminates those costs because it only requires social media and word-of-mouth to sell goods and services.
Citing an example, Manirakiza said: “Direct selling is when a company, such as QN.