Customers line up outside Mom's Touch in Shibuya, Tokyo, April 16, when the restaurant officially opened as the first Japanese branch of the Korean fast-food franchise. Courtesy of Mom's Touch By Pyo Kyung-min Mom's Touch's signature Thigh Burger set / Courtesy of Mom's Touch TOKYO — In Tokyo's lively Shibuya District, the tempting aroma of hot fried chicken patties from the newly opened Mom's Touch has been drawing crowds since its launch on April 16. On the evening of May 27, well before the usual dinner rush, Shibuya's Mom's Touch was already bustling with customers — mostly Japanese locals along with some foreign tourists — all eager to get their hands on its signature Thigh Burger and Sweet and Spicy Chicken.
Mom's Touch, a Korean fast-food giant founded in 2004, has recently expanded its reach to Japan in April. Setting up its first flagship store in a bright yellow building at the start of Shibuya's main thoroughfare, it sees a steady stream of visitors even on weekdays. According to the cashier on duty at the Shibuya branch, its signature menu items have proven to be a hit and are selling exceptionally well.
According to reports from the restaurant industry on June 3, the Shibuya Mom's Touch had served 100,000 customers and achieved 100 million yen ($635,715) in sales as of the end of May, just over 40 days since its opening. This outstanding performance outstrips major Japanese fast-food franchises, with sales at the Mom's Touch Shibuya restaurant tripling thos.