Monday, June 17, 2024 Koddi, a prominent technology provider for retail and commerce media enterprises, unveils its groundbreaking Network Insights Dashboard today. This launch marks the first in a series aimed at enhancing commerce media networks’ understanding of their ad business performance, facilitating trend identification and growth opportunities. Initially accessible to select networks starting today, the dashboard will be broadly available next month.
The industry has historically lacked specialized tools that enable networks to thoroughly and effectively analyze their performance and opportunities. Retailers frequently depend on numerous third parties to oversee their commerce media operations, resulting in fragmentation, reduced control, and limited visibility. Koddi enables retailers to consolidate and enhance control over their commerce media programs.
With the introduction of the Network Insights Dashboard, customers gain access to a high-quality tool presented in a user-friendly dashboard format, facilitating swift analysis of performance across regions, placements, ad formats, and inventory types. This capability empowers retailers to make informed strategic decisions and take decisive actions. “Retail Media Networks want more visibility into how their programs are performing,” said Trevor Narayan, head of product at Koddi.
“This tool is part of our longer-term commitment to give them the visibility, insight and control needed to deliver exceptional re.