Kith Treats, the cereal-infused ice cream parlor from luxury lifestyle and fashion brand Kith, opened within Dumbo’s debut Kith Kids retail store on Saturday, June 15th. Located in the heart of the bustling Time Out market, the storefront offers in-store seating to blend the shopping and dining experience. The opening marks Kith Treats’ fourth New York location, and the second standalone Kith Kids storefront in New York.

Exclusive to Dumbo, Kith Treats is introducing a special inspired by the children of the brand’s Founder, CEO and Creative Director, Ronnie Fieg. Named M2, the ice cream special is served in two kid-sized Kith Treats cups and features two swirls: In addition to the location-exclusive special, Kith Treats menu of Specials is also available, including specials created in partnership with Action Bronson, Virgil Abloh, LeBron James, and other notable friends of the brand. Guests can also enjoy Kith Treats’ Waffle Program, previously only available at select other U.

S. locations. The selection includes three waffle cone variations (each dipped in various chocolates and toppings), as well as a whole made-to-order branded Belgian-style waffle that features debossed Kith logos and comes topped with rotating ice cream specials.

Guests can order three Signature Specials in either the Belgian-style waffle format or the waffle cone, including The Wifey, The Bam Bam, and The Fiegster. Visitors can also build their own treats, with a bevy of ice cream, milk, cereal.