All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Kim Petras rarely shies away from showing off a bold lipstick — and it hasn’t gone unnoticed.
She debuted a mix of ’90s-inspired costumes and dark red lips during her Feed the Beast World Tour , which wrapped up in March, and now, MAC Cosmetics has chosen the 31-year-old along with Latin singer Danna Paola to be the faces of the brand’s Viva Glam Lipstick 30th anniversary campaign. See latest videos, charts and news See latest videos, charts and news Viva Glam lipstick has developed a reputation for not only its long-lasting formula, but its life-changing impact. Each year, the beauty brand gives 100% of its proceeds back to the community to help those in need, with this year’s profits going to support AIDs research in addition to local organizations for gender, racial and environmental equality.
With 2024 being its 30th birthday, MAC went big and refreshed the formula as well as the shade range, offering four new colors with names aiming to inspire change: Viva Equality , Viva Planet , Viva Heart and Viva Empowered . Each shade is priced at $25 and comes in a range of neutral and bold colors including deep red, pink and even brown. You can purchase the lipsticks from Ulta , Nordstrom , Bloomingdale’s and MACCosmetics.
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