When became the first openly transgender artist to win a back in 2023, she and her co-winner Sam Smith wore matching head-to-toe scarlet red looks to accept their awards. On her lips was a distinct shade of red lipstick – a MAC lipstick. Now, just over a year later, Petras is joining the iconic beauty brand as the face of the even more iconic campaign, and on its 30th birthday, no less.

Viva Glam was established back in 1994 when MAC founders Frank Toskan and Frank Angelo looked to find a way to merge their passion for make-up with their concern for their community, which had been ravaged by the AIDS epidemic for just over a decade. Thus the MAC AIDS Fund was born, and with it the first Viva Glam lipstick and its debut campaign, starring none other than . Thirty years later, Viva Glam has raised over half a billion dollars for AIDS research and is now expanding the scope of its mission to raise funds to support gender, racial, and environmental equality with a fresh lineup of lipsticks ranging from the original (Viva Heart, formerly known as Viva Glam I) to the brand-new Viva Equality, a delicious mid-toned neutral shade.

Who knew lipstick could be this intersectional? Since her breakthrough in 2017 with her viral hit single “I Don’t Want It At All,” Petras became not only a mainstay on your favourite gay bar’s favourite playlist, but also a flag-bearer for the queer community as it pertains to trans visibility. She makes the kind of pop that is as joyful as it is h.