Kim Kardashian's new lip gloss promotion has caused a stir on social media, with fans dubbing the clip "forced" and "cringy." On Wednesday, the reality star showcasing her new Skkn By Kim lip gloss, from the beauty brand Kardashian launched in 2022. In the snippet, Kardashian walks through a field of wildflowers while wearing a 1970s-inspired bell-sleeve top and flowing maxi skirt.
Her ice-blonde hair styled in low-key waves, the 43-year-old applies the lip gloss before striking poses for the camera. "Meet your new @skkn summer essentials: a sheer, cushiony Lip Gloss that builds color and shine with every swipe and a light-catching, buildable Highlighter with an effortlessly luminous finish," she . However, the clip drew mixed reactions from fans, who felt the scene wasn't star's usual "vibe.
" "LOL this is so embarassing," commented user @nly4theinfo4ever on the video. "This is a bit cringy," agreed Amanda Bennett. "I'm sorry— girl—- this is just not Kim's vibe," said Hope Michelle.
"I love you kim but this vibe is not you at all it looks so forced," wrote @itspbnjellytime. "It's giving I wish I was Bella Hadid," said Anna Norths. However, other couldn't get enough of the promo, with lee writing: "Oh my.
" "So pretty," said Sophia Pierson. "Gorgeous," commented Kkmillf. "It looks so nice," said Edhaya Frederick.
"It's like you just left your boyfriend and your running home but you stopped in the meadow to reapply your lipstick," wrote Kenneth Fron, while @iamluchodiaz said.