The box office business in the last couple of years has not been predictable. While some big scale movies have failed to perform, other content-driven small-budget films have left all surprised. However, PVR Inox CEO Kamal Gianchandani says that they are comfortable with the box office performance of films across India in the past two years.
"I would say that a lot of big films or medium films have exceeded expectations. ' ' being one of them and 'Oh My God' too. Even 'Animal' exceeded expectations by a huge margin.
We are comfortable with what we've had in the last two years. We believe the content cycle has caught up. When we talk to our producers, almost everyone is busy with multiple films in this state," he said talking to mid-day.
com exclusively. ADVERTISEMENT The contribution of South cinema has also been immense in the last few years with several films being loved by even non-native speakers. Malayalam cinema alone has managed to do a business of Rs 1000 crore in the first five months of 2024 which is a massive feat for the small-sized industry.
Reflecting on the same, Kamal says, "I must say that our audiences based in South of India, which is Kerala, Andhra Pradesh, Telangana, Karnataka, Tamil Nadu are much more loyal theater goers as compared to the rest of the country. With that background Kerala has done exceptionally well in the first half of this year. We've had back-to-back hits.
and we've got a slew of Malayalam films coming in the next five or six months." ".