South Asian designer is making a name for himself and shows no signs of slowing down. His label — — made its debut last season, hosting an intimate presentation complete with a patchwork-style collaboration. Just six months later, Kartik Research has taken to the runway to present his collection that lays a path for South Asian creativity.
As the first Indian brand on the menswear calendar, Kartik Kumra is not just making a fashion statement, he’s making a cultural one. His work is a platform for South Asian talent, giving them a voice and a space to shine. While his designs often celebrate the bold and beautiful aspects of Indian culture, his SS25 collection takes a different approach.
It delves into the everyday wardrobes of the inhabitants, blending casual sportswear with elevated tailoring and cultural signatures while being a true reflection of South Asia’s diverse way of life. “The collection was a reflection of our previous seasons, where we’ve leaned very heavily on the romantic side of India. We were shooting the collections at palaces and places that have become known for tourism.
Now, I wanted to balance that with this idea of uniform and what I see people in India wear,” Kumra tells Hypebeast backstage after wrapping up his showcase. “I look at the commutes of religious pilgrimages up mountains — they’ll be wearing wool coats and office clothes with a garland or wooden bead accents.” Kartik Research upholds Indian textiles like no other, work.