Kasaragod: Kannur University's one-minute video promoting the new four-year undergraduate programme (FYUGP) on social media is coming under attack from a section of teachers, who accused the university of relying on 'campus love' to attract students. Universities and colleges in Kerala are rolling out the four-year undergraduate programme on July 1, and Kannur University's promo video landed in teachers' WhatsApp groups on Wednesday, May 29. The ad captures the last day of higher secondary school (Plus 2), where a female student walks to a boy and a girl and throws a fist full of red powder at them, amid loud cheers from students.
The next shot is of the boy and the girl -- with colours on the shirt -- sitting on the secluded stairs of the school. "Two years was not enough, was it? If three more years are added, we could have studied together for five years," says the boy. "Isn't that a bit too much?" quips the girl.
"Then how about adding two more years and making it four?" the boy yearns. That's when the girl who threw the colour at them makes a re-entry. "You want four years? That is possible," she says.
How, asks the boy. Honours degree, she says. "What does that mean," asks the boy.
"That means you can stay together for four years," she says. An expectant smile blooms on the boy's female friend. The second girl then goes on to explain the four-year honours degree programme.
Kannur University's ad is subtle compared with the promo put out by Nirmala College in Muvattupuzh.