A line of shoppers on the opening day of a Shein pop up in Ontario, Canada. Photo: Allen J Schaben / Getty Ireland loves Shein. This country represents one of the Chinese ultra-fast fashion retailer’s most thriving markets.
When a new pop-up store opened in the Jervis Centre last year, it attracted 4,000 visitors per day. When the company chose Dublin as the location for its new Europe, Middle East and Africa headquarters, also last year, they received a red-carpet welcome. Promo shots of the event starred Simon Coveney sporting a toothy grin, giant scissors bared to cut the ribbon.
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