Real Madrid’s 20-year-old football prodigy, Jude Bellingham, is taking a dip into the fashion scene with his latest collaboration with SKIMS. He has been named the newest ambassador for SKIMS, an underwear brand established by reality TV star, Kim Kardashian. As Jude Bellingham prepares to join England’s national team for the Euros 2024 football championship in Germany, he is also making impressive strides off the pitch as well.

The young midfielder posed for a SKIMS campaign, showcasing the brand’s boxer shorts, and even playfully playing a bit of football. In addition, Bellingham posted a series of promotional images of himself wearing the brand’s underwear on his Instagram page with the caption: “Everybody’s wearing skims.” SKIMS is a women’s shapewear and underwear brand founded by Kim Kardashian.

The brand is now expanding its clothing pieces to include men’s underwear. SKIMS has had a series of high-profile celebrities and influential male models for their brand. Some of these include footballer Neymar, NFL player Nick Bosa, NBA player Shai Gilgeous-Alexander, and Usher.

The brand is valued at 3.2 billion dollars, achieving this feat just two years after its launch. The Jude Bellingham Essentials range for SKIMS includes boxer briefs priced at £18 or £20 per pair.

READ ALSO: 5 Golden Dressing Rules For Men In Their 50s And 60s Bellingham is one of the youngest and fastest-rising football players in 2024. He became the youngest team player at Birmingh.