The rise of e-commerce has ushered in a new era for small and medium enterprises (SMEs) worldwide, offering unprecedented opportunities for growth and expansion. Among these success stories is Josefina's Homemade Food, a humble carinderia in Bicol that has now transformed into a nationwide sensation, thanks to its delectable offerings and strategic use of social media, particularly TikTok. Josefina's Homemade Food, known for its bottled ginataang products, has witnessed a remarkable surge in sales since joining TikTok Shop in 2023.
Abbie Ricohermoso, the business owner, recalls a significant shift in their sales trajectory upon entering the platform."TikTok Shop has been a game-changer for us. What started as a small local business has now reached customers nationwide, all thanks to TikTok.
" Ricohermoso shared. Leveraging TikTok Shop for business growth TikTok Shop, with its innovative features like live selling, has emerged as a game-changer for SMEs like Josefina's Homemade Food. Ricohermoso attests to the platform's effectiveness in engaging customers directly and authentically.
"Through live streaming and content creation, we've been able to connect with our customers in a way that feels authentic. TikTok allows us to share our story and our process, which really resonates with people," she explained. The success of Josefina's Homemade Food on TikTok Shop highlights both its popular products and the dedication of its founders.
The business began as a small carinderia in B.