Wednesday, June 5, 2024 BSM Partners announces Jordan Tyler as director of BSM Media, a new platform set to revolutionize access to exclusive pet industry insights. Full details to be revealed later this year. BSM Partners, the premier provider of comprehensive pet care research, consulting, and product development from concept to consumer, recently appointed Jordan Tyler as the director of BSM Media.
This innovative multimedia and content hub will deliver exclusive insights and analyses to essential stakeholders. The full capabilities of the platform are expected to be unveiled later in the year. Tyler’s most recent role was as the digital media editor at Pet Food Processing, a top publication frequented by CEOs and influential decision-makers.
“We are excited to work with Jordan, an outstanding multimedia talent and an exceptional industry analyst,” said Nate Thomas, founder and partner of BSM Partners. “The pet care space is expected to substantially grow in the coming years and we will continue to build out the firm’s capabilities so that we are well-positioned to serve the needs of industry members and pet owners as they evolve.” During her tenure at Pet Food Processing, Tyler was responsible for reporting on industry luminaries, launching new products, and shedding light on trends across the pet food, treats, and supplements sectors.
She conducted interviews with numerous industry leaders, penned numerous articles for both the online and print editions of th.