Joey Essex has been confirmed as the first-ever Bombshell for the new summer series of Love Island, with the reality TV star entering the villa in search of 'the one'. Love Love Island? Our Factor 50 email brings all the goss direct to your inbox We have more newsletters Love Love Island? Our Factor 50 email brings all the goss direct to your inbox We have more newsletters Fans of the ITV2 dating series, Love Island , have been sent into a frenzy by Joey Essex's surprise appearance on the show. The 33-year-old former TOWIE star was unveiled as the first Bombshell of the new summer series during the premiere episode, marking a first for the long-standing reality TV programme.

While previous Islanders like Adam Collard and Kady McDermott have returned to the villa for another shot at finding love on national television, Joey is the first established celebrity to join the show as a contestant. The unexpected addition to Love Island is no stranger to our screens, having featured on numerous reality TV shows worldwide since his debut on The Only Way is Essex in 2011. Over the years, besides coining his catchphrase 'reem' on TOWIE from 2011 until 2013, Joey has had a stint in the jungle for the 13th series of I'm a Celebrity.

.. Get Me Out of Here! according to the Mirror.

In 2013, he won the Channel 4 series The Jump, tried his luck twice on Celebs Go Dating, appeared on Celebrity Ex on the Beach, been pushed to his limits on Celebrity SAS: Who Dares Wins, cooked up a storm on Cele.