DULUTH — Genereau & Company jewelry store celebrated its grand opening with a ribbon-cutting ceremony in downtown Duluth on Friday. Located at 231 E. Superior St.
on the main floor of the Greysolon Plaza, Genereau & Company is a designer jewelry salon and authorized seller for top jewelry and timepiece brands. It offers bridal lines, diamond lines, watches, fashion gold jewelry and diamond earrings, as well as ruby, emerald and sapphire pieces. Hours are Tuesdays through Fridays from 9 a.
m. to 5 p.m.
and Saturdays from 10 a.m. to 4 p.
m. The full-service custom shop employs nine people, including two goldsmiths and a watchmaker who create, restore and repair items. “We do custom jewelry repair — from restoring an antique ring that you've been given by family, all the way up to getting something brand-new that's from your imagination and means something special,” co-owner John Panchyshyn said.
ADVERTISEMENT Co-owners Andrew Genereau, Kyle Genereau and Panchyshyn have a combined 65 years of experience in the industry. All three come from Duluth’s Security Jewelers, where the Genereau brothers were part-owners from November 2018 until January 2024. Kyle Genereau also previously served as general manager at Security; Andrew Genereau was a sales associate, and Panchyshyn was a goldsmith while employed there.
When Security gleaned toward a corporate model and the South Dakota-based Riddle’s group bought out the Genereau brothers’ portion of the business earlier this ye.