The ( ) share price took a dive in early trading on 31 May, on the back of full-year results. It’s never encouraging to see the words “ ” in a headline, but that’s what we got. And CEO Régis Schultz went on to say this was “ .

” Upbeat guidance Still, looking to the new financial year, the boss stuck with an upbeat outlook. He said: “ “ With the JD Sports share price down 25% since the start of 2024, I think I might see a buying opportunity here. Revenue up Times have been tough, particular during the peak of December.

And we saw a 9% dip in adjusted earnings per share (EPS). But JD saw revenue rise by 2.7% over the full year, even as margins were being squeezed.

I don’t think that’s a bad result at all, after the past 12 months. The year has seen the worst inflation and interest rates in most of our lifetimes. Inflation is down now, and JD looks to me like like it’s in good shape to gain from it.

That’s partly down to disposals of brands including , , and . The way ahead If I feel upbeat now, the City’s analysts seem to share the mood. With JD affirming its own 2024 guidance, forecasts might not need to be tweaked too much.

They predict EPS growth in the next few years that could drop the JD ratio to only 9.5 by 2026. At a time when values are rising, I think that could turn out to be cheap.

One thing might keep investors away from the stock, and that’s the . There is one, and it’s just been raised by 12.5%.

But with a yield under 1%, it’s st.