Hyderabad : Jaypore, India’s leading artisanal lifestyle brand from Aditya Birla Fashion and Retail (ABFRL), is pleased to announce the opening of its 3 rd store in Hyderabad, enhancing its presence in the city renowned for its rich Deccan culture. This expansion underlines Jaypore’s dedication to celebrating and preserving India’s traditional crafts through a contemporary lens. Located in the popular GVK Mall, the new store spans 1,675 square feet, offering customers an immersive journey through India’s unique artisan legacy.
Jaypore is committed to reviving age-old crafts by infusing them with modern aesthetics, thereby creating a unique blend of tradition and contemporary style. The store façade is a tribute to the vibrant Phulkari art from Punjab, inviting visitors to explore the diverse crafts within. By working closely with artisans from over 30+ craft clusters across India, Jaypore ensures that traditional techniques and patterns are not only preserved but also adapted to meet contemporary tastes.
Mr. Sooraj Bhat, CEO, Ethnic Business, ABFRL, expressed his enthusiasm about the store launch, stating , “The opening of our new store in Hyderabad marks a significant milestone for Jaypore and ABFRL. With its profound appreciation for artisanal crafts and cultural heritage, Hyderabad is a pivotal market for us.
We are excited to bring the Jaypore experience to this vibrant city. We look forward to delighting customers with our curated collection and immersive sho.