JANET STREET-PORTER: Starmer dresses like a factory manager while Rishi rocks up with a £750 rucksack. Tom Holland has morphed into an Essex scaffolder - and now Gareth Southgate has swapped waistcoats for cardis. Why DON'T British men know how to dress?

JANET STREET-PORTER: Starmer dresses like a factory manager while Rishi rocks up with a £750 rucksack. Tom Holland has morphed into an Essex scaffolder - and now Gareth Southgate has swapped waistcoats for cardis. Why DON'T British men know how to dress? By Janet Street-Porter For Mailonline Published: 17:33 BST, 30 May 2024 | Updated: 18:17 BST, 30 May 2024 e-mail 25 View comments Maybe it's shallow and unfair to judge someone by the cut of their trousers (Rishi's ankle swingers) or their spooky dark shirts - but if you're battling for the top job in British politics, what you've chosen to wear on the campaign trail really matters.

Clothing reveals so much about personality and can reinforce your brand, but our leaders are stuck in the stone age. Britain is the style capital of the world, no doubt about that. So why do our leaders look like a couple of middle management nobodies? Rishi and Keir know that the right policies are important but haven't realised that every aspect of their personal style must be on-message if they not to come across as know-all city types spouting stuff they don't act out in real life.

Touring factories and grim warehouses, pretending to drink a pint and play bowls - campaigning in 2024 is all about photo opportunities. So why don't they dress more intelligently for the parts they must play to get elected? Mr Sunak – no stranger to expensive items – was spotted with a £750 backpack from US brand Tumi while visiting one of the poorest areas o.