Actor Jackie Shroff recently approached the Delhi High Court against the unlicensed use of his name and personality attributes by several entities for commercial gain. While the court has ruled the decision in his favour, he shared a statement expressing his gratitude. The statement reads: I am immensely grateful to the judiciary for passing an order that safeguards my personality rights, including my name, image, likeness, voice, and other unique attributes.

For a long time, celebrities had little to no recourse against the misuse of their persona. However, I am heartened by the fact that courts have progressively recognized and protected these rights, as demonstrated in landmark cases involving Mr. Amitabh Bachchan and Mr.

Anil Kapoor. These precedents have been very encouraging and motivated me to assert my rights. In today’s rapidly evolving technological landscape, particularly with the advent of digital media, it is crucial to control any unauthorized use and misuse of celebrity attributes.

Celebrities wield significant influence, and such abuse can mislead the public regarding a celebrity’s association with certain goods or services. The misuse of celebrity personas not only dilutes our brand equity but also misguides the public at large. The Delhi High Court appreciated our case and recognized the necessity of protecting the personality rights of celebrities, given our wide reach to the masses.

The court has upheld my personality rights and issued an injunction ag.